Hypothesis / Brief Development 11.06.2012

Major Project – 2012

Cooking with Gas – an exploration into hydraulic fracturing, the current and proposed Coal Seam Gas extractions within one of Australia’s major food producing areas, the Liverpool Plains, NSW.

Australia is fast coming to the end of an age where it’s environmentally or socially acceptable to continue using eighteenth century coal-fired power (Rose, 2011).  Regardless of Australia’s title as ‘largest global carbon polluter per capita’ (Greenpeace, 2012), the known effects that carbon pollution has on climate change, and the worlds diminishing natural resources, the Australian Government continues to allow the mining of precious food producing farmland for Coal Seam Gas.

The extraction of the finite fossil fuel, Coal Seam Gas, including the process of hydraulic fracturing is a relatively new technology and the associated risks on water resources, human, animal and plant health are currently unknown. Currently, scientific investigations are being conducted on the impacts of Coal Seam Gas extraction, however our CO2 dependent society needs to understand wether the interim switch to another finite fossil fuel is worth the environmental, human, economic and climatic impacts when infinite energy recourses, such as solar and wind, and their technology are available.

‘There are people out there who are genuinely looking for more information. They want to cut through all the rhetoric and just understand what’s happening to their world’ (Rose, 2011). My mission is to productively and compassionately communicate / inform information about these issues to a target audience of Australia’s current adult generations, by inciting engagement, generating reflection, provoking thought and inspiring discussion.

 When: November 5th 2012

 Form:? (Possibly a printed/digital vis coms piece and Exhibition)

 Venue:? (Public area, somewhere people can’t help but engage. Exhibition Inspiration: Casson Mann, 2001, ‘Great Expectations, Grand Central Station, NY)

Project Component


Who is the audience for this project?

–       Adult Australian Citizens

–       1. People living in the city

–       2. People living in rural areas

–       Activist groups

–       Government officials?

–       Media?

–       Demographic 18 – 80 yrs old (voting age)

What do they like and why do they like it?

They are the educated and uneducated Australian citizens, students, professionals, parents, pensioners and unemployed who are exposed to contradicting information from the media about climate change, carbon pollution and Australian politics. They appreciate the freedom of Australian society, its environment and culture. They are easily perplexed by an over saturation of scientific information and opinions. They are easily distracted by their own lives (i.e. jobs, uni, family, technology) and therefore need an enjoyable engaging experience which they can interact with, reflect on and be inspired by.


What are the deliverables?

A visual communication piece (printed with a digital presence) accompanied by an exhibition/ installation design.

The core task of this project is to engage the audience with important scientific information, opinions and case studies within a short time frame without confusing them with an over load of information. Using the content structure from the printed/digital communications piece, the design needs to incite communication and interaction about the topic, whilst clearly deliver important messages and inspire thought.

It needs to be an intervention that supports social change (radical/education focus),

informative (communication focus) and  provocative (activist stance).

Task. 1A


Class presentation of pitch- max 4 A3 panels and 5 minute verbal presentation

300-400 words

What is the project about?

What is its context?

Project timeline.

Task. 1B

Interim Pitch

Presentation of pitch- max 10 panels

6 minute verbal presentation

Task 01. Printed Communications piece.

Research, collect, write and illustrate content for the vis com and exhibition/ installation.

Task 02.

Design a piece of vis com that can be used singularly and in conjunction with the exhibition. Keep in mind that the content needs to span both print and exhibition.

Task 03. Exhibition Location and Travel

Consider the exhibition location and if it can travel.

Task 04. Exhibition Structure

Conceptualise the exhibition experience in terms of its;

– Location and Travel

– User experience

– Form language

– Materials and finishes

– Lighting and references

– Sustainability and environmental considerations

Task 05. Content

Conceptualise the arrangement of visual/verbal content within the structure.

Task 06. Digital

Create an online presence.

Task 07.


10 minute verbal presentation to a panel of industry professionals and university lectures.

10 minute question time




visited 11.06.12

Rose, A. 2012, ‘Madlands- A journey to change the mind of a climate sceptic’, Melbourne University Press. 

Mark Moffitt

What I need to improve:


Page layouts

3D sketching

What I can do confidently:


Hand generated artwork















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